The Swiss Tschuggen Hotel Group becomes The Tschuggen Collection just before its 100th anniversary.
Zürich, (20th October 2022). The family-run company stands for a decade-long history of hospitality, innovation and constant development. With its four hotels, the Tschuggen Grand Hoteland Valsana Hotelfrom Arosa, the Hotel Eden Roc in Ascona and the Carlton Hotel in St. Moritz, the company now unites some of the most renowned hotels in Switzerland under a new name.
This becomes visible through a new corporate identity, a new corporate design and a newly designed website. In addition to changing the name of the group, the rebranding includes new logos and colour schemes, adapted language in all communication materials and a new visual language that provides a modern look and feel.
"The Tschuggen Collection stands for authentic holiday experiences and individual service at the highest level. For decades, we have been passionate hosts with a clear understanding of our social and ecological responsibility - which is why we are also the first and only premium hotel collection in Switzerland to call ourselves 100% climate neutral since 2019." states Leo Maissen, Chief Executive Officer - Hotel Operations of the Tschuggen Collection.
"Looking ahead to the company's anniversary in 2023, we want to further refine our message and are now starting the new winter season with a fresh design. Next March we will then celebrate the 100th jubilee of our Collection with a big charity event in aid of climate protection."
The new website impresses with a timeless, modern design reduced to the essentials. In addition, the overview has been improved and the booking process for the individual houses has been facilitated: www.tschuggencollection.ch