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Summer at the “Switzerlands only true beach resort”

Hotel Eden Roc Ascona opens for the 2026 summer season

Hotel Eden Roc Ascona opens for the 2026 summer season.

When Lake Maggiore reflects the light of the spring sun and a gentle breeze rustles through the palm trees, a new season of lightness begins at Hotel Eden Roc Ascona. From April 2 to October 25, 2026, the “one and only beach resort in Switzerland” once again opens its doors, inviting guests to experience summer where warm hospitality, water sports, and joie de vivre blend in a truly unique way.

With 95 light-filled rooms and suites, four award-winning restaurants, two bars, a private beach, its own marina, and an expansive lakeside garden featuring three pools, the resort combines stylish relaxation with inspiring experiences. As part of the Tschuggen Collection, the hotel also represents responsible luxury with its climate-neutral infrastructure and Green Globe environmental certification - offering a holistic holiday experience in harmony with nature.

Between Waves, Wind, and Wide Horizons – An Active Summer

As morning breaks over the lake, Hotel Eden Roc becomes the starting point for unforgettable experiences on and around Lake Maggiore. With 500 meters of private lakefront, its own harbor, and an in-house water sports school, guests enjoy an exceptionally diverse range of activities.

Those seeking the calm of early hours can explore the shoreline by kayak or stand-up paddleboard. The innovative OTTER electric pedal boat offers new perspectives as well - perfect for excursions to the nearby Brissago Islands, known for their vibrant botanical garden.

A particular highlight is the hotel’s Sailors Club: gliding gently across the sparkling water, setting sail alongside an experienced skipper, and rediscovering the vastness of the lake while a refreshing breeze carries the boat past the picturesque scenery of Ticino.

As part of the Moving Mountains program, the hotel’s Outdoor Butler also guides guests through Ticino’s unique side valleys. One standout experience is a hike through the Centovalli. Even the journey on the Centovalli Railway becomes a small journey back in time, before historic villages, hidden alleyways, and spectacular viewpoints reveal the region’s beauty.

Those wishing to explore Ascona in comfort can cruise its charming streets in the Eden Roc Beach Buggy - past colorful facades, shaded squares, and the scent of fresh summer blossoms. Right at the hotel entrance, Casa Epper invites guests to immerse themselves in rotating exhibitions and inspiring cultural encounters.

Culinary Highlights of the Season

Summer at Hotel Eden Roc is also an invitation to indulge the senses. The hotel’s four exceptional restaurants present a diverse range of culinary experiences celebrating the best of Mediterranean and regional cuisine.

At the two-Michelin-starred restaurant La Brezza (19 GaultMillau points), Marco Campanella delights guests with a cuisine that blends international influences with strong regional roots. His creations - whether classic or plant-based - stand out for their creativity and uncompromising quality. Opening on May 8, 2026, the restaurant promises extraordinary moments of indulgence once again this season.

Located directly by the water, Restaurant Eden Roc (15 GaultMillau points) becomes a favorite gathering spot, especially on warm summer evenings. At the weekly Summer BBQ, freshly caught fish, light meat dishes, and plant-based options reflect the flavors of the season.

The boathouse La Casetta offers an intimate lunch or dinner experience with what may be the most spectacular view of Lake Maggiore, while the lively Marina restaurant attracts both hotel guests and locals alike for relaxed all-day dining - with its own boat dock.

Sweet summer moments come courtesy of the hotel’s gelato cart, delighting guests of all ages with new creations each day. And when Italian classics fill the air every Friday on the pontoon - accompanied by a refreshing summer spritz and fine bites - the warm evening atmosphere is infused with true dolce vita flair.

With its unique combination of lake and mountains, activity and relaxation, gastronomy and culture, Hotel Eden Roc Ascona remains the place for stylish holidays on the sun-drenched shores of Lake Maggiore.

Image material can be found here.

About Hotel Eden Roc Ascona

Located directly on the shores of Lake Maggiore, Hotel Eden Roc is set within a 10,000 m² garden. Its marina, private water sports school, and palm-lined private beach make it the only true beach resort in Switzerland. The 95 bright rooms and suites, designed by Carlo Rampazzi, evoke a Mediterranean lifestyle.

Across its two bars and four restaurants, guests can enjoy a wide range of culinary offerings - from plant-based menus and Ticino classics to Italian pasta and haute cuisine. The 2,000 m² spa features treatment rooms, multiple pools, saunas, steam baths, a fitness area, and a hair salon - offering ample space to unwind.

A thoughtful mobility concept ensures environmentally friendly transportation even during your stay. Inspired by the surrounding landscape, the Tschuggen Collection has also created the Moving Mountains program, a holistic holiday concept designed to boost vitality, reconnect guests with nature, and celebrate life.

Hotel Eden Roc is part of the family-owned Tschuggen Collection, known for its warm hospitality, award-winning cuisine, outstanding wellness, and breathtaking views. With four properties, it is considered one of Switzerland’s most sustainable hotel groups. The hotel is also a member of The Leading Hotels of the World and Swiss Deluxe Hotels.

Further information: www.edenroc.ch.

Media Contact The Tschuggen Collection: Elisa Marmullaku, PR Specialist Zeltweg 7, 8032 Zürich, Schweiz Tel. +41 76 374 65 34 e.marmullaku@tschuggencollection.ch