(St. Moritz, 8 December 2021) As a sign of its regional ties with its homeland, the Carlton Hotel St. Moritz is launching a collaboration with the local company Bündnertuch. Tradition and modernity are skilfully combined when time-honoured craftsmanship meets innovative hosts.
An icon in the Swiss mountains since 1913, when you enter the venerable hall at Carlton Hotel St. Moritz with its two large, crackling fireplaces, you immediately feel the sense that tradition is alive here.
Personifying both a rich history, and cultivating curiosity for the future, new General Manager duo, Stephanie and Michael Lehnort represent Carlton Hotel’s vision for a sustainable and always surprising hotel experience.
In collaboration with the St. Moritz-based fashion company Bündnertuch, new custom-made uniforms have been designed for the hotel's reception staff. The look, traditionally-designed modern clothing, is a nod to the ski destination’s cultural history. For example, the hotel doormen will greet guests in a uniform based on vintage ski clothing comprised of Grisons-cloth trousers and a limitededition jumper inspired by mountain climbing legend Toni Spinas.
The original recipe from Trun is the basis of today's Bündner cloth. "Traditional knowledge is brought into the present, revived and further developed for the future. It draws from the alpine environment, weaves together valuable Graubünden cultural assets and celebrates the comeback of wool in sustainably produced clothing," says Heidi Kopp, the initiator of the relaunched Graubünden cloth. Originally, Bündner cloth was produced in the Trun cloth factory from 1850 onwards, encapsulating a piece of Graubünden's economic history. Through FAORO St. Moritz, Heidi Kopp gained access to the recipe of the Truns cloth and to the original cutting patterns of the former factory.
Aided by modern technology, the new uniforms are bespoke to each employee – fitted and designed through the use of a digital avatar. The fundamental garment is a traditional alpine jacket made of pure White Alpine Sheep of very high quality, and woven together in a process of 14 steps.
Not just for employees, guests can also enjoy Heidi Klopp’s craftsmanship. After all, who wouldn't want to follow in the footsteps of the legendary Graubünden mountain pioneers during their stay in the Engadine high valley? At least in terms of clothing, well protected from the icy cold with the finest wool that regulates moisture and is also self-cleaning. The pioneers of earlier generations - be they alpinists or hoteliers - have always known what works.
From 10 December 2021 to 27 March 2022, everyone can see for themselves what tradition and modernity are all about, during which time the Carlton Hotel St. Moritz will be open this winter.